Strategy & Communication
Our teams bring together the disciplines of financial and corporate communications, government affairs, crisis and issues management, investor relations, media relations, corporate governance, talent advisory, research and digital capabilities in an integrated approach to provide clients with unparalleled business counsel and operational execution support around the world.
A.Brand Strategy and Consumer Communication
Research and insight-led, our team of consumer brand experts are highly experienced in solving the issues that the modern faces on a daily basis.
Specifically, we specialize in brand strategy development and the creation and activation of disruptive communications campaigns that help brands and organizations to build and maintain brand loyalty and enhance reputation.
B. New Market Entry
Growing beyond a business’s existing core markets is challenging. Deciding which sector, service or geography to expand into, and then how that expansion should happen, is complex, and requires specific expertise to get it right.
Blueroom is able to support from the initial question of whether new market expansion is the right strategic decision, all the way to support the business deliver the expansion that is right for them. We work with management to come to a solution that is not just “right” in theory, but also in practice.
In planning for market entry, we use a broad range of skills including market and competitor analysis, financial modeling and stakeholder engagement. We will then support the implementation of those market entry plans, working alongside management to ensure that the necessary operational change is driven through the business.
We have supported multinational companies successfully grow into new markets across Nepal. Our deep sector and client knowledge allow us to move quickly and deliver value aligned with the requirements of the management teams we support.